Conversational Funnels with Josh Thomas

Episode #
69
Published on
December 22, 2024

In this episode of Referrals Done Right, Scott sits down with Josh Thomas, co-founder of Anabots AI and host of two podcasts, to uncover a game-changing strategy for generating leads and building relationships through targeted podcasting. Josh shares how his unique conversational funnel system turns 12-minute interviews into meaningful connections and revenue-generating opportunities.

What You’ll Learn in This Episode:

  • The Power of Conversational Funnels: How to leverage short, targeted podcast interviews to build relationships with ideal clients or referral partners.
  • Why Relationships Matter More Than Reach: Why focusing on the relationship with your guest is far more impactful than chasing listeners or downloads.
  • Turning a Podcast into a Revenue Machine: How to structure your podcast to transition naturally from storytelling to genuine business opportunities.
  • Practical Steps to Start Your Own Funnel Podcast: Tips for creating a system that saves time, builds authority, and delivers measurable results.
  • Scaling Your Efforts with Intentionality: Why this method is more efficient, cost-effective, and scalable compared to traditional lead generation tactics.

Join Scott and Josh for a deep dive into creating meaningful, value-driven connections through podcasting, and learn how you can transform your conversations into lasting partnerships and exponential business growth.


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Episode Markers:
(0:00) - Intro to Josh Thomas
(1:15) - Conventional & Unconventional Leads
(2:25) - Streamlined Conversation
(3:35) - Jump & Figure It Out
(5:45) - Intentional About Creating Opportunities
(6:30) - Laser Focusing on What's Relevant & PINO Concept
(10:30) - Become Your Own Sponsor
(12:50) - Can I Pick Your Brain?
(14:30) - Insurance Agent Examples
(16:15) - Legendary Mortgage Brokers
(18:00) - Just Show Up, Talk & Close
(18:30) - Anchor Offer
(20:25) - Investing in Referral Partners & Follow Up Opportunities
(21:10) - Love Living Local 315
(22:30) - Logistics & Extra Touches
(24:00) - How Josh Can Help
(27:00) - Custom Plan From Josh
(30:50) - Multipurpose Podcasts