Growing Your Business Through LinkedIn & Relationship Building w/ Janice Porter

In this episode of Referrals Done Right, Scott Grates welcomes relationship marketing strategist Janice Porter for an insightful conversation on building meaningful business relationships. They explore the importance of focusing on connections, leveraging LinkedIn, and the power of nurturing relationships through thoughtful outreach.

Key Takeaways:

• Relationship Marketing Fundamentals: Janice emphasizes the importance of focusing on the "relationship" aspect of marketing, suggesting that 80% of the time should be spent building genuine connections.
• Leveraging LinkedIn for Business Growth: Learn how to optimize your LinkedIn profile, build strategic connections, and engage with content to expand your network and influence.
• Curiosity is Key: Janice shares practical tips on how to start conversations by being genuinely curious about others, using small details from their profiles to build rapport.
• The Power of Follow-Up: Nurturing relationships through personalized, thoughtful touches—such as handwritten cards or gifts—can keep you top of mind and deepen professional connections.

Tune in to discover actionable strategies for growing your network and business through authentic relationship marketing.


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Episode Markers:
(0:00) - Introduction & Overview
(1:30) - What Does Relationship Marketing Mean to You?
(2:40) - Where to Start?
(4:00) - Get People Talking
(5:00) - Power of Linkedin
(6:40) - Janice's Strategies
(11:10) - Free vs. Paid
(13:15) - Groups
(14:00) - Audience Size & Connections
(16:30) - Practical Ways to Start on Linkedin
(19:30) - Commenting on Bigger Posts
(22:00) - Consistency & Cultivating
(24:00) - Cocktail Party Concept
(25:10) - Top of Mind Awareness
(26:10) - Sending Real Cards
(32:20) - Power of Personalization
(33:30) - Element of Surprise